Amy Cuddy

Partners Design had the pleasure of working with Harvard professor Amy Cuddy to design the cover of her first book, Presence. The book is a New York Times Best Seller and has been translated into 34 languages.

Amy’s book provides an approach to bring your “boldest self to your biggest challenges.” A wooden push puppet found on eBay was the perfect visual for her concept. The puppet stands proudly with hands raised high above its head.

Color and font choice are a critical part of any design. When used correctly, they will support and accentuate the overall concept.

A sampling of alternatives developed for the project.

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