“Bringing your boldest self to your biggest challenges” is the theme of her book. Her study found that power posing leads to stronger “feelings of power”. A push puppet is the perfect visual to represent this idea. With hands raised high above its head, the puppet transforms into its boldest self.

Color and font choice are a critical part of any design. When used correctly, they will support and accentuate the overall concept.

A sampling of alternatives developed for the project.