The refreshed brand is a modern design that maintains the integrity of the original logo. A seal was created to emphasize the company’s history. This can be used as a stand alone element or in conjunction with the logo.

The new packaging is a complete overhaul from the existing design and includes a new color palette that stands out from their competitors. In consumer testing, Berks outperformed leading national brands. The new packaging was seamlessly introduced and well-received by consumers.

The blog-style design of the homepage allows Berks to connect with consumers. The new design makes it easy for the client to update and add new content.

Marketing material was developed to support the new look and feel.

The packaging for Berks’ new organic line is fresh and distinctive with strong appetite appeal. Even though the packaging deviates from other products in the Berks line, it still maintains a strong brand presence.