Fox Theatres

To create the ultimate movie experience, Fox Theatres decided to add a full kitchen and bar to their establishment. Partners Design developed the design collateral needed to support this venture.

The new identity builds upon the preexisting mark—an intentional move to prevent losing the equity the original logo has acquired over the last 60+ years.

Signage, digital menus and an impressive oversized clock were just some of the many designs created to implement this new movie experience.

Banners, cups, tray liners, menus and napkins complete the overall brand look and feel.

Partners worked with Fox’s web developers to incorporate the new branding elements into the website.

Banner ads were used extensively across web and social media platforms to promote this new service.